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Forum di prova - Marketing for the Complex Sale: Nine Reasons Why You Need Te

zhangsan - 30 Aug 2019 05:29:42
Post subject: Marketing for the Complex Sale: Nine Reasons Why You Need Te
Marketing for the Complex Sale: Nine Reasons Why You Need Telemarketing Marketing Articles | January 6
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, 2007

Want to generate more qualified opportunities for your sales team? Telemarketing is a key tool for lead generation and development. Here?s what telemarketing can do for you.



If you?re selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word ?marketing?. It?s not just for sales people anymore. Here?s what telemarketing can do for you:


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Generate leads. Telemarketing along with direct mail and e-mail marketing is currently the best 1-2-3 combo for generating and maintaining awareness among business-to-business prospects. Find hot opportunities. It?s the best way to find out what opportunities exist right now inside your prospects and clients companies. Telemarketing experts say they are almost always able to find active opportunities that the company didn?t know about -- no matter how big or well-known the company is. Communicate one-to-one. Telemarketing allows you to put a voice to your marketing and sales efforts long before the prospect is ready to meet with a sales person. It?s easy to customize the message and to adapt to special needs of the specific prospect. Qualify prospects. Telemarketers can follow-up on inquiries from your website and other marketing activities and determine fairly quickly just how qualified the prospect is and whether or not ? and when ? this company is likely to become a customer. Engage at the top. Many experts agree that telemarketing is the best way to get through to and start a dialogue with top executives. Increase sales team effectiveness. Telemarketers can take a load off your sales people. A Gardner study called Inside Sales: Selling More at Lower Cost found that adding a teleprospector to support a direct sales person can increase that sales person?s closing revenue by from 50% to 150%. Advance the sale. Telemarketers are often able to identify hesitation in a prospect. By handling questions or objections that might not otherwise be voiced, telemarketers can eliminate friction and move the prospect along sales cycle. Promote other marketing activities. Telemarketing can increase webinar participation, trade show attendance, white paper downloads and many other useful methods of interacting with your prospects. Build and clean your database. With each call, a telemarketer can add to and confirm information in your marketing database. This is critical to reducing waste and expanding your reach within a given company.

It?s not uncommon to find companies assigning telemarketing duties ? particularly cold calling ? to the field sales team. This may seem to make sense; after all, sales people must be good on the phones, right? But in reality it?s a bad idea. Sales people get paid to close and that means they have little patience for finding and developing prospects who may or may not become an opportunity a year or two from now. That?s the job of marketing.


Once you?ve made the decision to try a formal telemarketing program, you?ll have to choose an implementation strategy. Some companies prefer to handle telemarketing with an internal staff. Others outsource it to one of many telemarketing services. Either approach can be successful, and the decision more often than not depends on the culture of your company.


If you want to learn more about what how to develop your own telemarketing program, visit the resources section at
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to download a free report called Secrets of B-to-B Telemarketing.


? The Tatum Group 2006

We've all heard that eating fruits and vegetables is healthy for us. But now there's an added incentive to upping your intake of ts and vegetables are critical to promoting good health. They contain essential vitamins, minerals, fiber, and disease-fighting phytochemicals.


Fruits and vegetables are a natural source of energy and supply the body with the required nutrients. Diets rich in foods containing fiber, such as vegetables and fruits, may reduce the risk of obesity, heart attack and stroke.


"Making a lifestyle change such as changing your diet is often preferred over taking medications," said study author Dr. Laurel Cherian.


How much is a serving?


Of course, if you want to make it your goal to hit eight servings of fruits or vegetables a day, you need to know how much a serving is.


The study didn't define a serving size, but according to the Australian government site Eat for Health, a standard Fresh fruit shop of vegetables is about 75 grams (like 12 cup cooked green or orange vegetables or 1 cup green leafy or raw salad vegetables) and a standard serving of fruit is about 150 grams (one medium apple, banana, orange, pear or 1 cup diced or canned no-sugar-added fruit).


Getting in eight servings of fruits and vegetables might seem daunting if you're not used to it, but this is the perfect season to change your ways. It's a lot easier to get in that amount when your choices are abundant and you can enjoy juicy watermelon, fresh berries or locally grown, flavorful tomatoes and zucchini. Cementing this new habit now will make it easier to stick with your goal during the winter, when options aren't as plentiful.


Save money and eat well by eating in season. Find out what fruits and vegetables are in season in Fruit delivery sydney, australia.

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